Organized by Metro Vancouver in cooperation with the Fraser River Valley Regional District, Experience the Fraser (ETF) is a program to connect locals and tourists to over 550 km of trail and river access along the Fraser River, from Hope to the Pacific Ocean.

Strategies and sign type development for wayfinding on land and water.

Using straighforward signage techniques, the guidelines keep in mind affordability, easy implementation and cohesion with existing sign systems.

Our team organized and conducted workshops for multiple stakeholder groups, gathered information, wishes and concerns and prepared a flexible system using an existing graphic identity.

The signage is currently being implemented along urban and rural trail routes.