PotashCorp Playland at Kinsmen Park is a rejuvenation of an historic park in Saskatoon, Saskatchewan. Working with Space2place, a Vancouver landscape architecture firm, our team was asked to create an identity and environmental graphics that would enhance the visitor experience and tastefully recognize the park’s donors – PotashCorp, Canpotex, and CP Rail.
An identity and color palette were established for the park and used across signage, websites, marketing materials, rides and environmental graphics.
Custom artwork encircling the refurbished carousel roof tells the story of the sourcing, distribution and use of potash around the world. And the ride animals were repainted using the park's palette.
Augmented finishes of the mini-train stations' vertical surfaces subtly recognize the industries that made the new park possible. The stepped board-form finish of the plaza wall references the layers of sedimentary rock that deep shaft mines bore through to access potash deposits, and an embedded storyline band colorfully acknowledges PotashCorp.
Bold color field paintings are the inspiration for the oversized swinging doors on the playground side of the mini-train station. Brightly-painted horizontal bands illustrate potash’s journey along CP rail, from the prairies of Canada to the shipping yards on the western coast.
Graphics on the locomotive, cars and caboose are true to those on full-scale operational trains.